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Trade Marketing Manager (f/m/d) RB

A fantastic opportunity for a Trade Marketing Manager to join RB's Health Business Unit.

As a Trade Marketing Manager, you are an important interface between Sales and Marketing in the DACH Sales team. You create best-in-class 4P activation across all channels and customers for your respective brand(s).You strengthen business plans and ensure best-in-class execution by interlinking Marketing and Sales activities.

Owning your business, you are responsible for:

Creating best-in-class 4P activation to overdrive category growth:

  • (Co-) Define category 4P strategy and activation plans
  • (Co-) Develop, implement and track LSMs (Local Success Models) and scorecards for
  • your respective brand(s)
  • (Co-) Develop, deploy and track best-in-class “Ready-to-go” conceptual sells for all
  • NPD/EPD and BDIs (pricing/sizing, national/tailor-made promotions, …)
  • Analysis of the market landscape, check for opps/risks and develop action plans

Strengthening business plans and execution by integrating Marketing and Sales:

  • Support of the STMM in cross functional core teams
  • Close cooperation with Marketing to ensure launch recos and relevant data are in time and complete with all Sales relevant elements; involve relevant Sales representative where
  • appropriate prior to the approval of the launch reco in the Decision Meeting;
  • lead and co-ordinate account pilots where relevant
  • Develop/push Channel/Account specific activation programs
  • Close collaboration with Key Account Manager to understand, drive and ultimately lead in-store
  • innovation to win at POS
  • Drive business plans together with the Key Account; focusing on launches and/or closing
  • LSM gaps; facilitate the delivery of category and brand objectives in all chains and with all customers 


Is this you?

  • Minimum bachelor’s degree in Business Administration or Economics with focus on Sales & Marketing or similar qualification
  • Minimum 2 years functional experience in either Trade Marketing, Category Management or Brand Management
  • Excel, PowerPoint and Nielsen Answers (or equivalent) on very advanced level
  • Strong communicator capable of building strong working relationships
  • German – fluent
  • English – fluent
Nice to Have:
  • Good Key Account Management experience with successful track record
  • Strong 4P knowledge and proven practice
  • Strong Consumer Marketing or Trade Marketing knowledge
  • FMCG Background

In return, RB offers very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.