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Consumer Insights Senior Manager RB

A fantastic opportunity for a Consumer Insights Senior Manager to join RB's team

As a member of the Marketing team,  you will be reporting to Marketing Director DACH/Nordics and ensuring outperformance of RB’s Health brands across Germany, Austria, Switzerland (DACH) and Scandinavia .



Key parts of this role will include:

  • Leading a team of (business) insights managers and partnering with the local/regional marketing and sales leadership team
  • Owning CMI Budget – aligned to business priorities
  • Delivering local and regional performance, reporting together with syndicated data partners
  • Being an objective and loud, clear voice of the consumer/shopper
  • Ensuring deep consumer understanding and a continuous insight pipeline for new product development
  • Ensuring brilliant execution (e.g. 4Ps) behind new products as well as existing product line extensions
  • Sharing of knowledge with our category development organization
  • Engaging and motivating communication campaigns
  • Trading relevant category growth platforms
  • Consumer relevant and shopper motivating Business Development Ideas.

 

Is this you?

  • Bachelor degree in Marketing or Businesses Administration (Berufsakademie)
  • Minimum 5-7 years of experience in CI in multinational Fast Moving Consumer Goods (FMCG), ideally with focus on consumer health or pharma
  • Experience with both qualitative and quantitative state of the art research methodologies
  • Strong analytical skills and experience in performance tracking combining various data sources
  • Proven ability to effectively manage large-scale brand research and budgets 
  • Strong communicator capable of building strong working relationships in English and German
  • German: fluent; ideally native
  • English fluent: yes
  • International mobility for further career development.


In return, RB offers very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.