CRM Executive Just Eat
There’s more to marketing than running an advertising campaign and hoping it performs well. Building the greatest food community in the world requires a deep understanding of the people that make it up.
That’s why we like to say we’re as good a listener as we are a talker. By that we mean we communicate with our customers and restaurant partners in the same way. We stick to our brand values, and ensure each remain as excited about building the world’s greatest food community and discovering new flavours as we are.
Joining our Marketing department, one minute you could be working on a TV campaign and the next a Halloween discount offer push. It’s fast-paced, fun, creative and varied.
With over 11m customers, there has never been a better opportunity for us to develop greater engagement with them – as we seek to get them to order through us more regularly – and as part of this, we’re looking to step change our CRM and Customer Engagement strategy.
We’re looking for a CRM Executive superstar to work with us to transform our CRM activities and programmes by executing a best-in class strategy that successfully grows our CRM channel– and establishes multichannel CRM as a key lever in getting our customers to order more frequently as well as retaining more of them. Please note that this is initially a 6 months fixed-term contract.
This is an exciting opportunity for an experienced CRM Executive to join a new team working with the CRM Manager to build out a lifecycle centric programme to deliver on our ambitious business targets. This is not just about increasing open rates or growing click-throughs; this is about driving revenue from CRM as well as growing our customer lifetime value for one of the UK’s most successful e-commerce brands.
You will have day to day responsibility for defining and delivering our ambitious CRM plans, ensuring our activities align to the UK trading calendar as well as support and amplify our marketing streams spanning major advertising campaigns to trading spikes. You’ll also work closely with our copywriter and designer to deliver campaigns which excite and entice our customers to come back again and again.
You’ll need to be experienced with CRM tools, unafraid at working at pace and juggling multiple projects internally as well as be highly numerate and analytical continually reviewing and optimising our CRM activities.
Great looks like:
Extensive experience of building and executing complex CRM activity
Working with creative teams to bring your ideas to life
Ideally experience of working with Salesforce and/or Braze
Keep up-to-date with marketing and technology trends; mobile CRM, content, data, etc.
Implementing testing and optimisation to continually improve everything we do
Understands the customer lifecycle, and how to influence frequency and loyalty through CRM Activities
An eagle eye for detail thorough and conscientious. Always strives for perfection.
Experience of Braze or similar customer engagement platforms
Good knowledge of Email Marketing KPIs and techniques
Experience developing and executing life cycle programmes which drive lifetime value
Good understanding of HTML and best email practices
Flexible and comfortable working in a change-oriented, fast-paced environment
Ability to work across creative and technology teams
Experience in ecommerce or related industries
Desired skills and experience
Experience of delivering frequency focused campaigns