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Marketing Executive (CRM)

Brand and Marketing


A Bit About Us We’re a bunch of people who go to great lengths to make sure our customers are the happiest customers out there. We may sell everything from washing machines to PlayStations, but at our core we’re a people business. We roll up our sleeves and work together to make things happen. From logistics, recycling to our award winning IT teams, almost everything we do, we do ourselves to make sure every aspect of our customer journey is done properly. We launched in 2000 as a result of a £1 bet in a Bolton pub. 18 years later we have a 5* TrustPilot rating (after 100K reviews), expanded our business into Europe and floated on the London stock exchange, but we never lose sight of what we’re about. More About the Role Working with the CRM Manager and Senior CRM Executive responsible for the email ‘campaign’ revenue stream, you’ll help to deliver a market leading CRM newsletter programme for our AO Retail, AO Business and sites. You’ll help develop the customer journey across multi-channel touch points driving sales to achieve weekly revenue targets, as well as the key KPI’s of open and click rate.The main focus for this role is retention and reactivation to ultimately drive customer loyalty and lifetime value. Here's What You Can Expect to be Doing
  • Working closely with key business stakeholders to gather requirements for new business wide campaigns and support manufacturer campaigns.
  • Assisting the Senior CRM Executive with planning out the content for each of our newsletter campaigns.
  • Writing the email newsletter briefs to ensure the creative team know what we need from them.
  • Managing feedback on creative designs and copy from key stakeholders and feeding these amends back to the creative team.
  • Schedule email build time with the Email Development team.
  • Brief the Email Development team on each build requirement and supply them with the assets in good time.
  • Testing the links in each proof email.
  • A Few Things About You
  • Highly organised as you’ll be working on multiple tasks simultaneously in a fast-paced commercial environment
  • Great attention to detail as you’ll need to gather feedback accurately
  • Confident as you’ll need to feel comfortable liaising with senior stakeholders
  • Self-motivated and driven to achieve results
  • If you can speak German, it would be an advantage but not essential
  • Why Choose AO? At AO, our culture and our AO’way of doing things is vital to our success. We’re passionate people, determined to do whatever’s necessary to make our customers happy. The AO motto is "treat every customer like you’d expect your nan to be treated, and make decisions your mum would be proud of". To do this, we train and empower each and every AO’er to strive for better ways of doing whatever they are doing. Our AO’ers don’t just go through the motions and follow processes, it just isn’t our thing. We don’t follow trends, we set them. Great People Deserve Great Things As an AO employee you can take full advantage of our benefits package. As well as the fundamentals, like pensions and holidays, we have designed our "AO Perks" to help you out financially and make your work life a little easier.